HubSpot : How to Come Up With a Brand Name
Coming up with a brand name is one of the most important steps in starting a business. A well-thought-out name can propel your company forward, and the wrong name can become a marketing nightmare. Where would Amazon be today if it stuck with its original name, Cadabra?
Oftentimes, founders think they know what makes a good brand name. But choosing a vague reference or visionary ideal (like Cadabra) for a name can confuse customers.
Naming a brand isn’t as simple as creating a made-up word or picking a name that looks great on paper.
Fortunately, setting up a brand naming process can ensure your name is relevant, memorable, and meaningful. It helps you select a name that catches people’s attention and is easy to remember, which makes marketing, sales, and brand awareness that much simpler.
To help your business become a household name, we’ll explore how to come up with
