Amazon Business GM Defines Digital Transformation
- The pandemic has ‘vastly accelerated’ digital transformation, says Petra Schindler-Carter, director and GM at Amazon Business.
- A key difference between Amazon’s B2C and B2B customers is that the latter want much more control and data.
- Sustainability is a growing trend for distributors that’s here to stay.
Petra Schindler-Carter has been with Amazon for nearly 20 years. In that time, she’s seen first-hand how a deep focus on customer service can drive growth and define a company. She’s also been a leader at Amazon Business since its 2015 launch, serving as director and general manager. MDM spoke with Schindler-Carter about everything from the pandemic’s impact on the supply chain to Amazon’s diversity and inclusion initiatives.
The conversation has been edited for length and clarity.
MDM: Tell us a bit about yourself, and your role at Amazon Business.
Schindler-Carter: I started [my career] in academics. And then, I got caught up in
