OP-ED: Tale Above a Cup: What is in a title – Orange Chief
Michael Cole
Story About A Cup
What’s in a name? that which we connect with a rose By any other title would scent as sweet
Monthly bill Shakespeare (Romeo & Juliet Act II: Scene II)
So, I resolved to begin this column with a quote from Monthly bill.
Shakespeare, not my pet dog.
It is something that has been swirling about my thoughts for the previous few times.
Names.
A lot more importantly enterprise names.
What goes into the naming of a small business? I can realize the mother-and-pop outlets, like “Leslie the Midnight Baker,” or “Shon’s Tractor and Garden Services.”
These proprietors set their name on the business enterprise so you know who is the human being driving it. You are getting own awareness from an expert.
But what about the more substantial types? Even then you have some thought of what they do.
Tractor Supply sells farm and
