Nike is ‘a model of China and for China,’ CEO says in the course of earnings simply call
Nike CEO John Donahoe referred to as the sportswear apparel big a “brand name of China” this 7 days, adhering to a fiasco it was involved in previously this yr over issues about human legal rights abuses fully commited by the communist governing administration.
All through an earnings simply call this 7 days, Donahoe discussed that Nike experienced a extended-term see of its operations in China, exactly where it had been operating for about four a long time.
“We are the largest sport manufacturer there, and we are a manufacturer of China and for China,” Donahoe said. “And the most important asset we have in China is the buyer equity. Buyers sense a solid, deep link to the NIKE, Jordan and Converse