Comcast Is Doubling Down on Peacock

Since launching Peacock in the summer of 2020, Comcast‘s (NASDAQ:CMCSA) management hasn’t provided a lot of details on the business. But it was ready to share some key metrics with investors during its fourth-quarter earnings call in late January.

The biggest news from management was its plan to double its content spending for Peacock in 2022 from $1.5 billion to $3 billion. Here’s what’s giving management the confidence to double down on Peacock, and how that will impact investors.

A viewer holds a tablet displaying streaming video.

Image source: Getty Images.

Peacock is starting to take flight

Comcast is starting to see some momentum with Peacock. It reported 24.5 million monthly active accounts, which combines free streamers who log in at least once in a month with paid subscribers. Nine million of those active accounts are paid subscribers, and management says another 7 million of the free users are highly engaged with strong potential to convert to

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Comcast doubles Peacock spending as broadband business takes hit

Comcast is ramping up spending on its Peacock streaming service, executives said on Thursday, aiming to catch up to big media rivals in the global battle for viewers.

Unlike the majority of its rivals, Peacock offers a free, ad-supported version and two paid options: a $5-per-month tier with “light ads” and an ad-free version costing $10 per month.

In a call with investors on Thursday, Comcast Chief Executive Brian Roberts said the “vast majority” of Peacock’s paid subscribers choose the $5 tier over the $10 tier. Going forward, the company will focus its strategy around the ad-supported tiers.

It is doubling Peacock content spend to $3 billion in 2022 and plans to increase domestic content spend for Peacock to $5 billion over the next couple of years, an additional investment that will result in an earnings before interest, taxes, depreciation and amortization (EBITDA) loss of roughly $2.5 billion. It plans

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Comcast Announces Peacock Coming to Sky

PHILADELPHIA & NEW YORK & LONDON–(Enterprise WIRE)–Comcast these days announced NBCUniversal and Sky will make Peacock readily available at no additional expense to just about 20 million Sky clients in Europe. Beginning afterwards this 12 months, Peacock will make its international debut throughout Sky platforms, including Sky Q, NOW, and Sky Ticket, at present serving shoppers all through the United kingdom, Eire, Germany, Italy, Austria, and Switzerland.

“Comcast’s Xfinity has been integral to the results of our go-to-sector system with Peacock in the U.S., and we see a similar chance to expand internationally with Sky,” stated Jeff Shell, Chief Executive Officer, NBCUniversal. “We are psyched to deliver Peacock to tens of millions of Sky shoppers and increase outstanding price to their platforms with a high quality catalog of the most effective amusement from throughout NBCUniversal that is incorporated with their subscription. By leveraging Comcast’s Xfinity platforms in the

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Comcast Announces Peacock Coming to Sky | Business

PHILADELPHIA & NEW YORK & LONDON–(BUSINESS WIRE)–Jul 29, 2021–

Comcast today announced NBCUniversal and Sky will make Peacock available at no additional cost to nearly 20 million Sky customers in Europe. Beginning later this year, Peacock will make its international debut across Sky platforms, including Sky Q, NOW, and Sky Ticket, currently serving customers throughout the UK, Ireland, Germany, Italy, Austria, and Switzerland.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210729005660/en/

“Comcast’s Xfinity has been integral to the success of our go-to-market strategy with Peacock in the U.S., and we see a similar opportunity to expand internationally with Sky,” said Jeff Shell, Chief Executive Officer, NBCUniversal. “We are excited to bring Peacock to millions of Sky customers and add incredible value to their platforms with a premium catalog of the best entertainment from across NBCUniversal that is included with their subscription. By leveraging Comcast’s Xfinity platforms in

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Common films will go to Peacock rather of HBO

The studio powering just-launched sequel “The Manager Baby” and the next “Jurassic World” has developed a new hybrid output deal for streaming and pay Tv.

Flicks from Comcast Corp.’s Common Pictures will go to its sister streaming provider Peacock soon after their theatrical and dwelling video clip releases, ending a longtime pact with HBO, as the company appears to contend with media sector rivals in on-line video.

Common on Tuesday reported it signed an strange multiyear deal to distribute movies to Peacock “no later on than” four months just after they’re released in theaters, starting off in

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