The Olympics are putting Comcast and NBC in a tough spot

It could be a premise for a Netflix thriller: An American company is trying to run a media business inside a dictatorship that is imprisoning minorities and threatening its neighbors. The U.S. executives have to walk a fine line, placating the regime while showing the world the ugly things that are happening on the ground.

That is essentially the script for Philadelphia-based Comcast Corp., whose NBC network broadcast the opening ceremonies of the Beijing Olympics Games early Friday. Comcast is facing challenges on every front, with advocates for the Uyghurs, Tibetans, Hong Kong, and Taiwan residents demanding attention for legitimate concerns, while the government exacts obedience with its invasive surveillance system.

Topping it off, Comcast must also contend with homebound concerns: a traditional television audience that’s declining, and the fact that the Games will play out at inconvenient times for American and European viewers.

“Comcast is in a tough spot

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Comcast Provides the Tokyo Olympics Residence to Much more Xfinity Consumers Than At any time By way of X1, Flex and Stream

PHILADELPHIA–(Enterprise WIRE)–Comcast today declared options to supply an unparalleled Olympic viewing expertise to all its Xfinity buyers on X1, Flex and the Xfinity Stream app. As the country prepares for 1 of the most anticipated Olympic Game titles in latest record, Comcast is rolling out new options on Xfinity X1, Xfinity Stream and, for the initial time, Xfinity Flex, to carry the most persuasive Olympic tales to extra customers, in additional strategies than at any time ahead of.

“For many years, X1 has set the bar as the most ground breaking and technologically-superior Olympics viewing working experience. This calendar year, new characteristics make navigating the Video games even much easier and far more customized, getting the Olympics experience to a new amount,” claimed Rebecca Heap, Senior Vice President, Video clip and Enjoyment Companies, Comcast Cable. “And now with Flex, we have the option to leverage some of the

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