Move over Dull, Boring & Stiff. Law firm trade names are finding their place

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Move over Dull, Boring & Stiff. Law firm trade names are finding their place

(Reuters) – It doesn’t take an astute observer to notice a pattern in law firm names: White Guy, White Guy & White Guy.

Yes, firm names reflect the profession’s historical lack of diversity, but there’s another reason that they have remained so staid over the years: Until relatively recently, bar rules in several states including New York prohibited law firms from using trade names, limiting them instead to identifying themselves by the names of current, retired or deceased partners.

As of mid-2021, however, a series of holdout state bars across the country had scrapped such rules, greenlighting the use of broader trade names.

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So is it time for law firm to rethink their names, shedding the monikers of their founders in favor of more catchy, less stodgy descriptors?

Los Angeles-based trial and appellate boutique Waymaker LLP is on board.

Formerly known

Nitel Founders Move to Board Observers Post-Private Equity Investment

Nitel founders Rick Stern and Ron Grason have vacated their leadership roles two months after announcing a private equity investment.

Stern, the former CEO, and Grason, formerly president, have moved to board observer roles at the technology services provider. According to a news release, they remain “investors in the business.”

Nitel’s Margi Shaw

Margi Shaw has moved from chief operating officer to CEO. The company also promoted Mikail Shomade to chief operating officer and Mark Dickey to chief revenue officer.

Nitel announced its partnership with London-based private equity firm Cinven in November.

“Now, with the additional firepower of Cinven and an elite leadership team at the helm, we are poised to more tightly align with the needs of customers through growth and expansion,” Shaw said.

Shaw joined the Chicago-based company in 2020. Her past employers include Comcast Business, where she led engineering operations, and Illinois-based First Communications, where she was

World’s first Sodium-ion solar generators to debut at CES 2022, and it may kickstart a move away from Lithium

Bluetti, a company known for its line of power stations, has unveiled what it is calling the world’s first sodium-ion solar power stations. With the new-age generators, the company aims to bring a viable replacement for lithium-ion batteries in its line of solar generators that can power homes.

For those unaware, Bluetti is a Las Vegas, US-headquartered power solutions firm that is mostly known for its state-of-the-art solar generators. The company made a name through its flagship model AC200, which received crowdfunding of nearly 7 million dollars in two months in 2020. Since then, Bluetti has built a strong portfolio of generators, photovoltaic or solar panels, and other energy production and storage solutions.

Just a few years following its inception, Bluetti is now ready to debut a completely new line of products at the upcoming CES 2022. As mentioned on its website, the company will showcase its NA300 solar power