Consumer sentiment sinks to height of COVID-19 levels

U.S. consumers have done an about-face and are as worried about the pandemic as they were over a year ago, during the dark days of lockdowns and COVID-19 daily briefings. 

The University of Michigan Consumer Sentiment for August, which is considered one of the most current economic assessments, saw the largest drop in over a year in what was described by the surveyors as a “stunning loss of confidence” and has only been as negative two other times in history. 

The reading dropped 13.5% from July to a level that was just below the April 2020-low of 71.8 when COVID-19 lockdowns and headlines dominated everyday life. The other time when things were as bad was during the 2008 Great Recession. 

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