Amazon Is Going After Google and Facebook With a Local Ad Business

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Amazon Is Going After Google and Facebook With a Local Ad Business

Amazon is building a local ads business, according to job postings and company insiders.
Advertising has helped offset Amazon’s sluggish sales and inflationary costs.
The new arm could take aim at the advertisers that make up most of Google and Facebook’s ads business.

Amazon is going after local advertising in its latest move to expand its booming ad business.

Amazon has been advertising a handful of roles in cities like New York, Chicago, and Washington, D.C., to form a newly formed Local Ads team that would build relationships with local media companies and agencies. Amazon called the roles “a rare opportunity to join a start-up business with Amazon ads” that will “create a brand new business and revenue stream for Amazon Advertising.”

One listing, for a head of channel sales, is looking for someone able to manage relationships “which may be unconventional in nature, need a centralized advocate, and/or have

Don’t let scammers steal your Google Business Profile!

This new scam can seriously affect a business’ reputation. If you own a company, watch out for scammers trying to steal your Google Business Profile — along with all the good reviews you worked so hard to get.

How the scam works

When you search for a business in Google, information about that company will typically appear in the right sidebar. This is called a Google Business Profile. Alongside basic information, such as address, phone number, and operating hours, there’s a link enabling the business owner to claim and edit the profile. Unfortunately, it’s also an opportunity for scammers.

Scammers click the “Own this business?” link, which sends a request email to the current owner. If you or someone in your company approves this request, thinking it is legitimate, the scammer can take over your profile. They will likely change the name of your business and lock you out of

Microsoft is bigger than Google, Amazon and Facebook. But lawmakers treat it like an ally in antitrust battles

When Google announced in 2019 that it would acquire Fitbit for $2 billion, lawmakers didn’t hide their frustration.

“By attempting this deal at this moment, Google is signaling that it will continue to flex and expand its power despite this immense scrutiny,” Rep. David Cicilline, D-R.I., chairman of the House Judiciary antitrust subcommittee, said in a statement the same day the deal was announced.

But more than 24 hours after Microsoft announced its plans to purchase Activision for nearly $70 billion, aggressive trustbusters in Congress were uncharacteristically quiet. Core sponsors of antitrust legislation targeting the tech industry, including Cicilline, Sen. Amy Klobuchar, D-Minn., and Sen. Tom Cotton, R-Ark., did not immediately comment to The Washington Post on the deal.

The silence underscores how Microsoft has carved out a distinct reputation among policymakers, distancing itself from the political scrutiny embroiling its top competitors in Washington, D.C. As Apple, Facebook, Amazon and

Amazon and Google deploy their armies to thwart antitrust bills

The antitrust bills’ supporters accuse the tech giants of spreading baseless fears and stoking small businesses’ anxieties to blunt the growing anti-monopoly momentum in Congress. But the effort shows that the companies’ networks of data centers, warehouses, business partnerships and legions of users have given Amazon and Google a huge number of potential allies in their showdown with Washington.

“I’m glad in this case Amazon is deploying people like me,” said Kristin Rae, the founder of Inspire Travel Luggage, a vendor that sells its wares mostly on Amazon. “Because maybe we are the ones who can get through to lawmakers and say, ‘Wow, my job or position or brand could be in danger.’”

Rae, who has appeared in Amazon blog posts and videos about the small businesses and female entrepreneurs who use its marketplace, said she is especially concerned about bills like one from Sens. Amy Klobuchar (D-Minn.) and Chuck

Amazon, Google and Congress battle for compact enterprise assist

Significant Tech giants and their adversaries are the two seeking to enlist a potent constituency in their battle about looming antitrust laws: tiny companies.

Why it issues: Small organizations can have outsize sway with Washington lawmakers, and the battle for their assist will shape the fate of Congress’ campaign to limit tech electrical power.

What’s taking place: The package of House expenditures less than thing to consider, and companion legislation in the Senate, would prohibit the significant tech platforms from unfairly favoring their possess goods and make obstacles to new acquisitions.

Amazon has warned third-occasion sellers that the laws could jeopardize its capability to host third-bash sellers on its platform completely.

In the meantime, Google has been notifying its smaller business shoppers that the legislation could make it more difficult for people to come across small business listings in Google Research or Maps results, and damage the efficiency of electronic