5 Elements of a Successful Business Name

Your business name is the first thing your customers see. Getting first impressions right ensures that your business name properly reflects your brand so that customers differentiate it from your competition. Over the years, scientists have studied how long people need to make judgments, which names win attention, and how important name familiarity is.

According to researchers, people need up to 3 seconds to make a snap judgment on meeting someone. Therefore, the same applies to how they identify and connect to your business.

In another study done on behalf of the Society of Personal and Social Psychology, researchers concluded that uncomplicated names had increased their chance of success by 33%. Finally, the Department of Psychology at the University of Michigan found that the more familiar a brand name is to its targeted audience, the better the product will sell.

Getting the Best Results From Your Business Name

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