Amazon’s Business Strategy Is Convenience Wins and It Works
Independent third-party sellers on Amazon broke records this holiday season says the company in a blog post last week.
Amazon has been promoting for years that its online marketplace is an opportunity for small business entrepreneurs to succeed, especially when sellers use Amazon FBA (Fulfillment by Amazon), its fulfillment service.
The company started accepting independent sellers or marketplace sellers over 20 years ago, entering the domain of eBay which had grown rapidly from just being a C2C (Consumer-to-Consumer) marketplace to one where small businesses sold products without having to build a web store.
In 2001, eBay introduced eBay Stores, further cementing that eBay had grown up from being an online flea market to an eCommerce platform for online entrepreneurs.
Amazon, which had started as an online bookseller, began to venture out into other categories in the very late 90s. As part of its growth strategy to offer more diverse products
