Do you offer gift cards to your customers? If not, this may be the season to start.
Consumers are expected to spend an average of $1,000 on holiday gifts this year, and most of the people shopping aren’t hoping for traditional presents. The National Retail Federation (NRF) reports that 56% of consumers would prefer to receive gift cards in their stockings. They’re on more holiday wish lists than electronics, clothing, or jewelry.
For some companies, the timing couldn’t be better. Supply chain shortages have made it harder to acquire some items from large retailers this holiday season, so more shoppers are turning to smaller local businesses to pick up their presents.
As a small business owner, you could end up seeing a larger share of the customer market as a result. If that happens, you want to have as many