How Aerospike Built A Business To Serve The Data-Obsessed Ad Tech Category

As the ad tech industry matures, vendor types historically focused on other markets are expanding to meet its needs.

Media and advertising, for example, is now Snowflake’s biggest business vertical, and payment solutions provider FastPay is helping publishers and ad tech companies manage reconciliation and accounting gaps between when ad campaigns are served and advertisers are paid in full.

But there’s another vendor working behind the scenes to service the ad tech market you might not have heard: real-time data processing and management company Aerospike.

Hitching my star

Aerospike works with server-based or cloud-based businesses, and the company’s main selling point is its ability to store persistent memory in Flash files, meaning that kagillions of cookies and other RTB data points, for instance, can be minimized and ingested without losing data continuity.

Aerospike’s first client in 2010 was AppNexus, followed by a string of other players in the space, including

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