Amazon has a $31 billion a year advertising business

Amazon revealed Thursday just how big its advertising business has become. It generated $31.2 billion in revenue in 2021, with fourth-quarter sales rising 32%, according to the retailer’s fourth-quarter earnings statement.

The disclosure follows years of Amazon investing in the advertising business and keeping details private.

At that scale, it’s larger than several other entities in online advertising, including cloud rival Microsoft, whose CEO, Satya Nadella, disclosed last week the company’s 2021 advertising revenue exceeded $10 billion. Snap’s total revenue came to $4.12 billion in 2021, while that number was $2.58 billion for Pinterest.

Andy Jassy, Amazon AWS 

Source: CNBC

Advertising is still small by Amazon standards, representing 7% of total revenue in the fourth quarter, according to the company’s earnings statement. Advertising gives Amazon twice the revenue that physical stores do, and it’s more sizable than the company’s subscription services, which icnlude Prime memberships.

“I’m excited to continue

Read more
Here’s why Amazon’s $30 billion advertising business is so effective

(Bigstock Photo)

Industry trends, consumer shopping habits, and Amazon’s continued e-commerce dominance have helped turn the tech giant into an advertising behemoth.

The company’s ad business recently surpassed a $30 billion annual run rate in the third quarter. Wall Street expects advertising revenue to eclipse $10 billion for the holiday quarter when Amazon reports earnings Thursday afternoon. (Update: Amazon reported $9.7 billion for “advertising services,” a new section on its earnings release)

Amazon does not break out specific financials for advertising, but its “Other” category primarily includes sales of advertising services. And revenue for that category has skyrocketed over the past few years, now making up more than 7% of Amazon’s total revenue and helping fuel its bottom line given the high profit margins in digital advertising.

Amazon’s advertising arm is eight times as large as Snapchat’s entire business, and nearly seven times as large as Twitter. It

Read more
Comcast Hires Dave Mandapat to Lead Comcast Business enterprise Marketing and advertising in Washington Condition

Former House Needle Chief Provides Two Many years of Working experience to Part

Everett, Wash. –Information Immediate– Comcast Washington

Comcast today introduced Dave Mandapat as the new Director of Internet marketing for Comcast Company in Washington. In this job, he will be liable for the general advertising and gross sales initiatives for Comcast Company throughout the condition.

“The small business community in our point out is seeking techniques to innovate and boost as it reopens, and connectivity and know-how are resources they need to have now much more than ever,” said Robert Brenner, Vice President of Comcast Company Washington. “Dave’s practical experience and background give him an innate awareness of the requires and ache details of this group. As our new advertising and marketing chief, he will help us fine-tune our solution and uncover new techniques to help organizations as they bounce again and strategy for a greater future.”

Mandapat

Read more
3 BIPOC-owned compact firms in Federal Way obtain advertising, know-how grants

3 Black, Indigenous and Persons of Colour (BIPOC)-owned tiny organizations in Federal Way were lately awarded grants from the Comcast Increase plan.

Anfa Childcare, Chebogz Filipino Food stuff Truck and KD Communications in Federal Way are among the 69 BIPOC-owned small firms awarded technologies or promoting resources. Because the program’s inception, somewhere around 100 Washington organizations have been picked as grant awardees.

The two Anfa Childcare and KD Communications have been awarded no cost advertising and marketing solutions from Effectv, the promoting gross sales division of Comcast Cable, like a Tv media campaign to run about a 90-day interval.

Chebogz Filipino Food items Truck will acquire a free of charge promotion and advertising session with neighborhood Effectv advertising and marketing, analysis and inventive groups to gain insights on how to push business enterprise.

“As a Black-owned small business, we are honored to be picked by Comcast to obtain this award,”

Read more