January 25, 2022

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Most CFOs think higher prices will last through 2022, survey shows

A majority of U.S. businesses are hiking prices at a rapid clip as they seek to offset the pain of soaring inflation and a lack of available workers, according to a survey of American CFOs published on Thursday.

The CFO Survey, a collaboration of Duke University’s Fuqua School of Business and the Federal Reserve Banks of Richmond and Atlanta, shows that finance chiefs are increasingly worried about labor availability, inflationary pressures and supply chain disruptions. 

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Nearly 90% of firms reported larger-than-normal costs increases — a sharp rise from just six months ago, when about 80% of businesses reported increasing the price of some goods. 

Fewer than 20% of firms expect cost increases to abate within the next six months, and most firms anticipate the cost increases will last at least another 10 months, if not longer.

Greg Fisher scans inventory in Wheel Pros’ supply warehouse on Wednesday, Oct. 27, 2021, in Greenwood Village, Colorado. (Kevin J. Beaty/Colorado Public Radio via AP / AP Newsroom)

“CFOs indicate that these cost pressures are not abating and will likely be with us for some time,” Atlanta Fed economist Brent Meyer said in a statement. “Many firms, especially large firms, are passing on at least some of these cost increases.”

Firms reported two strategies in handling the rising costs: First, an overwhelming majority – about 80% – of firms experiencing the cost pressures are passing on at least some of the increases to customers through higher prices. Second, firms have said they are absorbing the cost increases by reducing margins, reducing costs in other areas, eliminating or substituting product offerings, adding contingency clauses into contracts and turning down work. 

Despite the production challenges, however, most respondents in the CFO survey said they expected to see both employment and revenue growth in 2021 and 2022. 

FILE – Federal Reserve Chairman Jerome Powell, right, testifies before the Senate Banking Committee on Capitol Hill.  (AP / AP Newsroom)

Inflation has accelerated as the economy recovers from last year’s brief but extremely severe recession. Jerome Powell, the chairman of the U.S. central bank, has largely attributed the spike in consumer prices to pandemic-induced disruptions in the supply chain, a shortage of workers that’s pushed wages higher and a wave of pent-up consumers flush with stimulus cash.

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But he has shifted his stance in recent days, telling lawmakers on Wednesday that the risks of higher inflation have “moved up,” and that the Fed is considering speeding up the reduction in its monthly bond purchases to combat rising consumer prices.

“At this point, the economy is very strong, and inflationary pressures are high,” Powell said while testifying before Congress. “It is therefore appropriate in my view to consider wrapping up the taper of our asset purchases, which we actually announced at our November meeting, perhaps a few months sooner.”