ADKAR Change Model – An Evaluation of Its Strengths and Weaknesses
The ADKAR change model was first published by Prosci in 1998. Prosci is the recognised leader in business process design and change management research, and is the world’s largest provider of change management and reengineering toolkits and benchmarking information.
Prosci’s own research shows that problems with the people dimension of change is the most commonly cited reason for project failures.
And in terms of change management, study after study shows that 70% of all business initiatives where there is a significant change element [which is virtually all of them!] fail to realise the envisaged benefits.
Summary of the ADKAR model
It is based on 2 basic ideas:
(1) It is people who change, not organisations.
(2) Successful change occurs when individual change matches the stages of organisational change.
For successful change to occur at the individual level people need to move through each of these stages:
– Awareness of the … Read more