Artist Branding in the Music Business
Music branding has become more and more popular as a topic amongst not only the hierarchy of the music industry but the average artist and independent companies. Artists are slowly beginning to realise the power of their own name and how they can generate not only another revenue stream, but an even more significant financial return that dwarfs the return from their music career.
One of the most significant markers was laid down not in the music industry but in sports. When Michael Jordan the basketball legend achieved notoriety when he signed an extremely lucrative deal with Nike to produce the Air Jordan range, the table was set and has continued in sports with many sportsmen including David Beckham and Tiger Woods.
The deal with Michael Jordan was not the first time various industries recognised the power of performers be it sportsmen, actors or musicians. Run DMC the famous Hip … Read more