July 5 (Reuters) – Amazon.com Inc (AMZN.O) on Monday got a new chief government: Andy Jassy, the mastermind driving its lucrative cloud computing division, who succeeds company founder Jeff Bezos.

Here is a appear at the enterprise Jassy is taking around and the challenges that await him on the career.

Additional THAN THE ‘EVERYTHING STORE’

* Bezos included Amazon just 27 decades back. The world-wide-web bookseller he started out of a garage has morphed into a purveyor of practically any shopper fantastic, on the internet and in actual physical stores. It has developed far outside of even that: Jassy developed an enormously successful and sector-primary company, Amazon Web Providers, that operates data centers serving a huge range of company computing requires. Amazon is also expanding further afield into Hollywood and health care.

* Amazon’s stock started out at $1.50 for each share, when altering for upcoming equity splits. It now trades at extra than $3,500 for each share and is truly worth about $1.7 trillion total, creating it just one of the most important businesses in the world.

* Amazon’s annual profit almost doubled in 2020 to $21.3 billion. Which is partly simply because the COVID-19 pandemic inspired a lot more consumers to store on the internet, supporting the company mature profits 38% to $386.1 billion.

REGULATORY PUSHBACK

* With sizing has come greater scrutiny. Very long chased by world regulators on issues these kinds of as taxation and info assortment, Amazon now is fending off antitrust issues that could guide to big fines.

* U.S. President Joe Biden recently appointed a notable tech critic, Lina Khan, to run the Federal Trade Commission, which is investigating Amazon. While the specifics of the probe aren’t general public, it is envisioned to require Amazon’s conflict of curiosity as a retailer of its possess items that compete with third-social gathering retailers on its system. Amazon has been accused of employing the proprietary info of 3rd-get together sellers to make less costly, private-label versions of their goods. Amazon contests these claims.

* Meanwhile, Congress is contemplating new antitrust guidelines that could alter Amazon’s business. And European regulators have been investigating a number of the firm’s methods.

Troubles Nearer TO Dwelling

* Amazon also faces challenges from some of the greatest U.S. firms. Walmart Inc (WMT.N), for instance, is chasing right after Amazon’s household turf with a package shipping and delivery club of its possess, whilst Microsoft Corp (MSFT.O)has signed discounts in the cloud with prime enterprises – Walmart involved – to narrow the guide of Jassy’s AWS.

* Jassy also faces prospective disruption from inside. Amazon is grappling with unionization fascination among the warehouse workforce and perhaps other workers. Although it handily defeat again an organizing work at its Bessemer, Alabama, fulfillment heart, labor groups which includes the Teamsters vow that the battle is only starting.

* The corporation similarly is hoping to retain its attract between workplace staff members, as some startups present tech work with extra flexible do the job schedules. The enterprise at first reported it prepared an “business-centric society,” but it quickly up to date assistance to demanding in-human being do the job 3 times a week, in line with business friends.

Reporting by Jeffrey Dastin in San Francisco Editing by Jonathan Weber and Aurora Ellis

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