‘Happy to Lose’ $13M by Deleting Social Media Accounts
- United kingdom cosmetics business Lush shut down numerous of its social media accounts on Black Friday.
- Lush cited the Facebook whistleblower’s revelations about social media harms remaining overlooked.
- CEO Mark Constantine advised The Guardian he is “pleased to get rid of” $13 million from the lowered publicity.
Cosmetics company shut down its Facebook, Instagram, TikTok, and Snapchat accounts globally on Friday, citing its concern about the harms of social media in the wake of Facebook whistleblower Frances Haugen’s revelations.
“In the similar way that evidence from local weather alter was disregarded and belittled for decades, considerations about the major results of social media are likely mainly ignored now,” the enterprise said in its press release previously this 7 days.
Lush’s announcement came just ahead of just one of the biggest times of purchasing all yr, and the brand thoroughly expected that shedding its pipelines to millions